I am sure that by now you have heard of Lifelock, the new ID Theft Protection company whose CEO is blitzing the media with his real Social Security Number. My first thought was "that's stupid", but then I figured that it has to work. I don't know if I would do that regardless, because I just feel it's something private; heck, I wouldn't publish my home phone number, so why would I give someone my Social Security Number.
Anyhow, I have spoken with several people, including the company that has done their multi media PR blitz at well as a Lifelock company rep who helped me understand more about what they do as compared to the other services out there. I found them to be a pretty amazing company and very likely will be a huge part in stopping ID Theft from occurring.
There are two types of Identity Theft protection plans:
The first is an insurance like product that will go to bat for you in the event of your identity being stolen. One such product is Identity Theft Shield sold through Pre-Paid Legal Services. I have been an ID Theft Shield customer for years and fortunately I have not had to use the service, however I do know of a few people who have used it and it has worked well for them.
The second type of service is the kind that actually prevents ID Theft from happening by being proactive rather than reactive. That is the kind of service that LifeLock offers. Another difference is that they cover children as well. Why is this a big deal? ID Theft in children is a fast becoming an issue as thieves know that if they steal the identity of a 10 year old, they have at least 8 years before that person will attempt to apply for their own credit.
In the end it boils down to whether or not you want to be proactive or reactive with your ID Theft protection. It's like the difference in having a good diet to stay healthy or have a great cardiac surgeon to do a bypass surgery; I think we all know which one we would prefer.
Because I was so impressed with LifeLock and wanted to share it, I have arranged for a special offer from LifeLock to my clients; and I am extending this to you as well. For just $9 per month (or $99 for the year), you can have full protection against ID theft. I don't recommend publishing your Social Security Number to test it, but I am sure it will give you and your family piece of mind.
To redeem this offer, simply visit: http://www.lifelock.com and use promo code CAMTG1
Here are a few facts about Identity Theft:
FACT: ID Theft occurs every 70 seconds.
FACT: The average ID Theft incident has a financial impact of roughly $90,000
FACT: It takes roughly 600 hours to clear up an ID Theft incident.
Don't wait - Enroll TODAY!
To redeem this offer, simply visit: http://www.lifelock.com and use promo code CAMTG1
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